Notes

Sodium < 2300 (51 older < 1500

10 % calories from sat fat

< 300 mg cholesterol

0 trans fats

Reduced refined grains

Eat more nutrient dense foods
All vegetables, fruits, whole grains, seafood, eggs, beans and peas, unsalted nuts and seeds, fat-free and low-fat milk and milk products, and lean meats and poultry—when prepared without adding solid fats or sugars—are nutrient-dense foods.

--------------------------


Recipe Nutrition


Social Networking for Nutrition



Shouldn't social networking be able to solve our biggest problems?

Let start with nutrition.

Recipe Nutrition social networking and nutrition.



The Nutrition Paradox

Humans are well adapted to survive times of food scarcity but not to survive times of food abundance



Recipe Nutrition and Microsoft

RN is an attractive plan for Microsoft because:

  1. It is built with MS technology
    1. Async?
  2. It is showcasing Silverlight
  3. It could be a killer app available only on MS phone
  4. It could be hosted and scaled in Azure
  5. It could integrate with MS health
    1. Keas – Adam Bosworth
  6. It could integrate with MS home
    1. Cooking is a fundamental part of the operation of a home
    2. The occupation cycle revolves around meals
    3. Meals could be synchronized
    4. Food ordering could be managed

  1. Smart refrigerators and pantries


The ‘Holistic Context’ of everyday life.

When you start being involved in something as intimate as the meal ritual you begin to become an integral part of the rhythm of the home and family

- Scheduling

- Food ordering

- Activity exercise


Food ordering and preparation is the center of the family activities.


Honey pot of content

Success stories

Cut down trips for food and substitute other more productive activities.

RN – The de-facto standard of social networking for nutrition.


Facebook is the de-facto standard for random social interaction.

Integrate with Facebook for specialized interaction


In the battle for the form factor the one with the killer app wins.


Estimated the current food distribution system results in 30% waste.


Monetization Blueprint


Build the info structure to enable user to build an ecosystem of recipes to support meal planning.

Provide the tools to allow users to share and change each others recipes.

Provide a feedback mechanism for users to rate the recipes.

Build a quick way to for user to quickly combine recipes into meal / nutrition plans.


Implement ‘Nutrition strategies’ - Meal Planning


Defines preferences for Individuals families
Nutrition month
Organic – vs Non organic
Follow specials
Brand preferences
Nutrition goals
Ethnic

Leftovers

Soups as meal

% protein, carbs, fat

Produce ‘intelligent’ shopping lists that ‘roll up’ ingredient sizes and combine / link similar ingredients.


Build strategic partnerships with food suppliers like Super Markets and Food Co-ops to feature Meal / nutrition plans keyed to the food supplier’s weekly specials.

Four Key Variables

Cals
Cost
Food Prefs